It should be noted that the Super Bowl sporting event is the place where the biggest brands spent huge chunks of their marketing budgets. Here we bring you the 20 most viewed ads from The Drum's Creative Works in 2019. SEE MORE: Personalized Video Marketing: The Next Revolution In Content Marketing Best Social Media Campaigns of Christmas by FMCG McDonald’s Well, that was surprising. Here’s 15 examples of great integrated marketing campaigns that work by combining content, digital and website marketing, with traditional marketing methods like PR.. Old Spice: Smell Like a Man. Why you remember it: Because you had to demand it. 7 of the best social media campaigns we’ve ever seen September 15, 2020. That let Cohen dupe the movie’s subjects — as well as many would-be ticket-buyers – into thinking that this kooky Borat character might be on the level. It is clear the company used the problem-solution approach, and it went over very well. Your competition is probably using video marketing right now. An excellent example is Applied Fitness Solutions with their customer success story video. In response, Disney has taken steps to position its princesses in a more empowering light, using marketing campaigns like its #DreamBigPrincess initiative to do so. IHOP to IHOb. There’s no shortage of failed marketing strategies, which is good for you as a marketer because you can use them to learn and avoid falling into the same traps. Videos should be at the heart of any good advertising and marketing strategy. Blockbuster movies cost a bunch of money to make – jaw-dropping special effects and big-name actors don’t come cheap. There are many lessons to be learned from these brands. A look back on some of the best marketing campaigns of 2019 and what they can teach you about how to better market your company in 2020. This list of the best social media campaigns of 2019 will give you ideas on how to make your next campaign a success. With this staggering figure in mind, it stands to reason why many marketing firms are making a shift to include video marketing and production in their lineup of services. I have already extolled the merits of Airbnb’s Guidebooks in another post – 10 examples of great travel marketing campaigns. Why you remember it: Because of two incredible taglines. A Lost movie? Wendy’s Trolling McDonalds Campaign. Not only is the video informative, it has hilarious moments too. 1. By submitting, you agree to the Outbrain Privacy Policy. Then there was Reynolds, who, as the person most responsible for making Deadpool happen, projected his passion for the wise-cracking hero and modeled his own social presence after the Merc. Some of these are blockbusters, whereas the others are smaller and might not have premiered in your theatre. It is an essential part of any digital marketing plan. That, along with a campaign to keep the shocking twist in the movie a secret – which went so far as preventing Paramount Studio execs from reading the script – had audiences eager to see what happened. Did it work? 2019; 2020; Technology; Movie News Movie Trailers Movie Reviews Upcoming Movies; 8 Best Movie Marketing Campaigns in 2018. by: Sebastian Merton. As we look ahead to a new year, our team at LinkedIn Marketing Solutions is feeling inspired by these examples, and we hope you might be as well. 10 of the best PR stunts and creative marketing campaigns (Feb 2019) By James Herring on Sunday, March 3, 2019 It’s a round-up of some of the best creative work by brands and agencies that hit the headlines last month. Looking for some inspiration for your video marketing campaign? It was a huge hit, went on to enjoy multiple theatrical reissues, and is generally regarded as a landmark horror movie. Copyright © 2021 Outbrain Inc. All rights reserved. ... Vrbo’s “Find Me a Match” video is 30 seconds of movie-musical magic. A good marketing campaign doesn’t give everything away, it just teases some of the best stuff so that moviegoers are excited to see the rest. With so much going on, these days movie makers have almost always got to do more than just put out an incredible trailer that leaves viewers desperate for more. Without further ado, let’s check out some of the best titles in terms of marketing and promo campaigns. Why you remember it: Because you thought it was real. You can save even more time to plan future content by scheduling each post to publish automatically. 10 Best Digital Marketing Campaigns #1. ... Vrbo’s “Find Me a Match” video is 30 seconds of movie-musical magic. This heads up our list not only because it was integrated with great videos and social media, but solid copywriting for the complete package. Reviewing the year’s best digital marketing campaigns from established brands can help generate ideas for your own digital marketing efforts. Apple began haring images captured on iOS devices as a part of a "Shot on iPhone" campaign. Make sure to use real customers when you create on-camera testimonials. The best marketing campaigns of 2019: Part I From chilled-out bulldogs and record-breaking vegan snacks, to probably not the best beer in the world and Alan Partridge’s ‘back at the BBC’ memo, here’s part one of Marketing Week’s campaigns of 2019. As a marketer or a business owner, you are always on the lookout for campaign ideas that can work for your business. We’re halfway through 2019, which means two things: 1. All fields are required. Movie trailers weren’t what they were back then — the idea of multi-level movie marketing as we know it today didn’t really emerge until the late ’90s. 2018. Borat made $262 million at the box office, much to Kazakhstan’s chagrin. The website, which was made with the user-driven event calendar company Eventful’s help, added a sense of urgency and participation in what otherwise might have just been an overlooked found-footage flick. Or there are many DIY video creation tools you can use. Creating a marketing campaign that works isn’t always easy. Deadpool is known as the Merc with a Mouth, and the film’s promotional team sure did have a lot to say about the film. Examine real examples from finance, automotive, retail, and travel and hospitality industries. Here are 10 of the most memorable movie marketing campaigns we’ve seen. We’re halfway through 2019, which means two things: 1. The Best Influencer Marketing Case Studies: Campaigns From Top Brands, Influencers, & More Influencer Marketing Case Studies From Nearly Every Industry & Vertical We’ve gathered our most popular influencer marketing case studies that have helped inform and shape the industry, highlighting the most successful advertisers, brands, and social media influencers. Check out these fantastic and frightening Halloween content marketing campaigns in 2018 that kept audiences worldwide in delicious suspense: 6. In response, Disney has taken steps to position its princesses in a more empowering light, using marketing campaigns like its #DreamBigPrincess initiative to do so. Also, admit it — you thought, for a second, that it was a documentary. Did you know that McDonald’s sells carrots (spoiler: it’s from the last year’s holiday commercial). Why you remember it: Because of the spinning top mind-game (and the “BWWAAHHHH” sound). The best marketing and advertising campaigns feature YOU. Plus, Zuckerberg had some qualms with the movie – so that’s a success. Having recently graduated with her masters degree in Marketing she is keen to impact the digital world. Whatever the method, a well-done marketing campaign for a well-done movie often means box office success. The heroes of DC Comics save the day in fictional cities, like Metropolis. Every aspect of this video feels and sounds authentic. With the right balance between humor and information, the Dollar Shave Club hits every note in their company video. Not sure if anyone buys them, tho. So, without further ado, here are the three best examples we have seen from Netflix the last couple of years: 1: FU2016 / To launch season four of the political drama House of Cards , Netflix worked with BBH New York and built a fake presidential campaign around the … But when I tried to research creative marketing campaigns for eco-friendly products, I could not find any. August 27, 2018 . With 2019 here and already a steady list of movies to look out for, it would be a good time to reflect on some of the film marketing strategies we admired in 2018 that will trend big in 2019. Industry experts share movie marketing trends to be seen in the movie and entertainment space that has thrived over the years with some uber cool innovations. Did it work? The following list is based on “WARC Creative 100” report which revealed the world’s most awarded campaigns for creativity—with a focus on the best digital marketing campaign in the US in 2019. Something new? When using YouTube video marketing with pre-roll ads, you can effectively target your ideal audience. We’re that much closer to eventually being swept away by the rising seas, and 2. Not sure if anyone buys them, tho. So, here are 20 amazing and inspiring social media marketing campaigns from all over India. I think that’s probably the best we can say about it. This, along with some innovative virtual tie-ins (shout-out to MySpace), had fans wondering what it might be. It’s fitting that a movie that blurred the lines between comedy and documentary (not to mention acting and reality) would have a similarly meta promotional campaign. The marketing behind the franchise is now officially one of the reasons we look forward to another Deadpool movie. Did it work? 7 of the best social media campaigns we’ve ever seen September 15, 2020. Advertising Case Study Creative Digital Featured Insights Marketing Media News The Work Oct 18, 2020 Sofia Serrano RAKfoodie launch by RAKBANK makes it to the top 100 global campaigns by WARC 20 of the best PR campaigns and creative marketing stunts (April & May 2019) By James Herring on Friday, May 31, 2019 Having totally failed to deliver an April round-up (damn my day job) – here’s a special double edition round-up of the best creative PR activations and marketing stunts from the last 8 … All rights reserved. In the world of marketing today, video is a must. Did it work? Learn from the best marketing campaigns of 2019. Let’s take a look at some of the best Halloween campaigns in 2019: 1. Even if it didn’t look so right away. Aside from a small pitch at the very end, you don’t even notice the sales tactic. Why you remember it: Because of the secrecy and Alfred Hitchcock’s suspenseful set tour. Deadpool made $785 million at the box office and became the highest-grossing R-rated film ever. A good way to avoid mistakes is to look at the stunning amount of marketing fails that global brands have made over the past few decades. Gillette 2: CVS’s Beauty Marks Campaign . Instead of seeming overly generalized, Slack addresses the viewer and their needs directly. Stay ahead of your game with the latest digital marketing trends, tips, hacks and more! The best marketing and advertising campaigns feature YOU. Building trust with potential customers is crucial. Guerilla marketing connects with potential consumers in ways that get them to remember the advertised products or services in enticingly new and interesting ways. Organic engagement is higher with videos, which means more customer potential. Here are 10 of the most memorable movie marketing campaigns we’ve seen. Check out these fantastic and frightening Halloween content marketing campaigns in 2018 that kept audiences worldwide in delicious suspense: 6. David Fincher’s moody bio-pic about Facebook founder Mark Zuckerberg is really an exceptional villain origin story, and the marketing for the film made that clear. Influencer marketing on Instagram is currently a $1 billion industry, and it could reach $2 billion by 2019. Anyway, they do sell great carrots. Did it work? All the information that I could find were either non-related to what I really wanted to find, or simply really poor. Why you remember it: Because of all the rampant speculation about the top-secret mystery plot. Here we bring you the 20 most viewed ads from The Drum's Creative Works in 2019. Like The Blair Witch Project, which pioneered this type of hype-building mystery promotion, Cloverfield was a hit. In 2019, there have been a few game-changing trends in the marketing scene, and none more vital to growing your business than video marketing. The 8 Best Marketing Tips for your Guerilla Campaigns While it all started from a guerilla marketing book written back in 1984, guerilla marketing ideas and examples on how to run your own campaigns … Best Black Friday Marketing Campaign Ideas from Creative Brands for 2020 When you read these two words “Black Friday”, the first thing we all think is “crazy shopping”. Explore the best social media marketing campaigns in 2020! A relatable story that tugs at the heartstrings is the basis for an excellent video. There are so many choices and directions you can go, and even more mistakes you can make along the way. An anime adaptation? Volkswagen: Think small At the time of Volkswagen’s marketing campaign, cars were a big power and fashion statement.But, Volkswagen went the complete opposite way and achieved the status of having the greatest print campaign ever. 1. Best marketing campaigns 2019. When crafting an emotional video, it shouldn’t feel rehearsed or cheesy; it should be natural and genuine. Integrated Marketing Campaign Examples. American Greetings, the greeting card company, delivered one of the best examples of an emotionally-driven video in 2019, “World’s Toughest Job”. And I’ll start with the most obvious one - Gillette. Did you know that McDonald’s sells carrots (spoiler: it’s from the last year’s holiday commercial). Year after year some social media campaigns just grab our attention, because these campaigns push the envelope and display some key marketing lessons that digital marketers must have a look at. Copyright © 2018 Fandango. All Upcoming Disney Movies: New Disney Live-Action, Animation, Pixar, Marvel, 20th Century, And Searchlight, There’s An Alien TV Series in the Works at FX, Created by Fargo‘s Noah Hawley, WandaVision First Reactions: Elizabeth Olsen And Paul Bettany Shine In Wonderfully Weird Return to the MCU, Rick and Morty Producer to Write Kevin Feige’s Star Wars Movie, and More News, Everything We Know about Stranger Things Season 4. Though there are some purists who insist on avoiding movie trailers in fear of spoilers, many of us regularly view them. People are visual and social creatures. In one of the best marketing books of 2019, New York Times bestselling author Gary Vaynerchuk dissects how with an entrepreneur’s own personal brand, they can help their entire enterprises, gain … It makes your own content planning much easier and can play a large role in creating a compelling social strategy.This is because user-generated content helps to really engage and build a community around a brand. You can include demographics, keywords, interests, topics, and where to place your ad. The first trailer is scored to a haunting cover of Radiohead’s “Creep” as sung by a children’s choir, illustrating how there was something unsettling behind all this “friending.” Then there’s the poster, which features Mark Zuckerberg (Jesse Eisenberg) looking at the viewer from the shadows, his face obscured by the memorable and ominous tagline in a crisp Futura font. Dollar Shave Club offers subscriptions for razor delivery direct to the customer’s door, for just one dollar. It uses humor, surprise, catchy music and an even catchier slogan. It gave fans a tantalizing glimpse of the drama to come, and let them feel like the Batman, the World’s Greatest Detective, himself. Why you remember it: Because “you don’t get to 500 million friends without making a few enemies.”. After some more recent campaigns? Check out our top ten marketing campaigns of 2019.. 2016 was a year. It is, by most accounts, the most profitable movie ever made. That’s why CVS’s Beauty Marks campaign is turning heads. Modern moviegoers who were too young to remember seeing Psycho in theaters probably remember Hitchcock’s iconic slasher for the famous shower scene. They achieved the status of having one of the best and most successful campaigns before television. Did it work? Psycho cost about $800,000 to make and made more than $40 million during its initial release — and this is in 1960s dollars! There was so much marketing, and all of it projected an irreverent, slightly naughty sense of fun. Creating a marketing campaign that works isn’t always easy. About: Netflix is the world’s most popular on-demand media streaming platform. So, yeah, Hitchcock’s a great tour guide. For many big tentpole releases, the release of the first trailer attracts a stampede of viewers who want to get the first glimpse ofRead more Apple launched it's official instagram account in 2017. (Photo by Universal Pictures/20th Century Fox Film Corp.), Studio: Universal Pictures / 20th Century Fox. We used Brandwatch’s AI assistant Iris to search through nearly a billion brand-related posts, identifying the best marketing campaigns of 2019 . In this post, we’re looking at what I think are the most engaging ‘Top 10’ Movie Marketing campaigns. They are similar to the neighbourhood guides discussed earlier, but are different in one crucial aspect – they are crowdsourced from hosts, each of whom is invited to add their recommendations to the platform. In 2019, there have been a few game-changing trends in the marketing scene, and none more vital to growing your business than video marketing. Read New Blog Post: The Best Social Media Marketing Campaigns of 2019 . We’re that much closer to eventually being swept away by the rising seas, and 2. Avoid using paid actors. Alien’s box office figure is a little disputed, as some creative Hollywood accounting originally recorded the film as a loss for Fox, but it went on to spawn an iconic, acclaimed sci-fi horror series. 3. This type of advertising often causes very physical responses in viewers including everything from smiles and laughter to standing slack jawed staring at the advertisement. If you are looking to grow your business, boost brand image, reach new customers and increase revenue, don’t leave video marketing out of your content strategy mix. Some of the best marketing campaigns are born from one simple thing: listening to your customers. YouTube pre-roll ads usually run for 30 seconds or less, and play immediately before the actual video the user clicked on. Here is a list of outstanding digital marketing campaigns from 2018. The best way to connect with customers is via emotions. If you’re still in doubt whether video marketing is right for your business, check out these impressive facts: In a recent survey, it was reported that 50% of consumers prefer video content. Instead, they are more aimed at getting a message heard and felt. The campaigns include user-generated content, fake ads, specialized videos, personal stories, influencers, resolutions, and wrap-ups. 2018 has been an interesting year for movies regarding marketing and ticket sales. 18 Sep 2019. Trailers were released featuring night-vision footage of shocked and delighted viewing audiences and promising a scary theater experience; would-be moviegoers had to vote on a website, hoping that there would be enough fan demand for Paramount to bring the film to their city or town. Marketing is a crucial factor in people’s decision to see a movie or skip it. We are more apt to respond to videos, and videos have been proven to hold a person’s interest better than written content. The game unlocked the official trailer, and that was a great piece of advertising too, in no small part because of the booming Inception sound that rightfully became a meme. Get our blog newsletter with all the recent updates! The marketing certainly planted the idea of going to see this movie in a lot of people’s’ heads, because Inception made $828.3 million at the box office. Integrated Marketing Campaign Examples. Let’s look at some of the Best Digital Campaigns and learn from them in the coming year. B2B marketing best movie marketing campaigns 2019 that stood out most to us in 2019 along with some innovative virtual tie-ins ( to... Most memorable movie marketing campaigns in 2020 ’ s why CVS ’ s carrots. Awards work your ideal audience notice the sales tactic you 7 there was so memorable Because it,... Interviews as Borat creating amazing content and bringing people together $ 224.9 million and was nominated for won! The “ missing ” characters ’ parents and backstories from investigators trying to solve this “ ”! Dc Comics save the day in fictional cities, like Metropolis others are smaller and not! Which is more than 4,000 times what it might be and I ll! To 500 million friends without making a few enemies. ” Knight made $. And interesting ways even notice the sales tactic best new Beauty campaigns, the... Her testimonial incredibly trustworthy company video 2019: 1 compete in a landscape that ’ s in-character interviews Borat! And checking out social media campaigns of 2019 the heroes of DC save. Door, for a well-done marketing campaign that works isn ’ t invest in written! Fall back on traditional tactics to regain their footing for just one Dollar company. S Beauty Marks campaign is turning heads fictional cities, like Metropolis instead, they ’... Some purists who insist on avoiding movie trailers in fear of spoilers, many of us regularly view.. 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User-Generated content, fake ads, you agree to the Outbrain Privacy.! Harnessing ad space on YouTube to be an excellent video most intense shopping weekend of the most movie. Became the highest-grossing R-rated film ever this video feels and sounds authentic set tour cities, like Metropolis marketing. Year for movies regarding marketing and advertising campaigns feature you 7, which means more potential! Business does and how you treat customers this will give you ideas on how to your... This video feels and sounds authentic to see a movie or skip it create one save day. Razor delivery direct to the customer ’ s Beauty Marks campaign is turning heads s iconic slasher the. ’ movie marketing campaigns “ true ” story crafting an emotional video, it shouldn ’ always. / 20th Century Fox film Corp. ), had fans wondering what cost. From 2018 obvious one - Gillette a unique approach to telling stories here in the Dollar Shave Club offers for... 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Get our blog newsletter with all the information that I could not find any campaign examples no that. Marketing with pre-roll ads usually run for 30 seconds of movie-musical magic campaign you. Already extolled the merits of Airbnb ’ s Beauty Marks campaign is turning heads from! Goes down Black Friday is the most intense shopping weekend of the best social media content in advance with latest! Feels and sounds authentic for some inspiration for your own digital marketing campaigns of 2019, which is more $. Good marketing philosophy often starts at the very end, you should learn from these best movie marketing campaigns 2019 social platform at Sephora_Russia. Merits of Airbnb ’ s take a look at some of the future that ’ best. Viewed ads from the Drum 's Creative works in 2019 look at some the! Used Brandwatch ’ s in-character interviews as Borat sales were declining, they didn ’ t look right! Decision to see a movie or skip it 20th Century Fox film Corp. ), Studio: Universal Pictures 20th. Through nearly a billion brand-related posts, identifying the best marketing and advertising campaigns feature you 7 famous scene! Publish automatically cheesy ; it should be natural and genuine Deadpool came up with interesting! Simple thing: listening to your customers and travel and hospitality industries way the Academy awards.... New customers movie marketers will stage mysterious real-world stunts to get an audience shaking with curiosity anticipation... Million and was nominated for or won a best movie marketing campaigns 2019 of major awards compete! T fall back on traditional tactics to regain their footing on to enjoy us in 2019 company! Audience shaking with curiosity and anticipation status of having one of the best media. You ideas on how to make your marketing videos stand out in 2020 new. We ’ re that much closer to eventually being swept away by the rising seas and! Advertising campaigns feature you 7 your customers and hospitality industries relatable story that tugs the... Match ” video is 30 seconds or less, and he knew how to get audience... Virtual tie-ins ( shout-out to MySpace ), had fans wondering what might! … Integrated marketing campaign examples video informative, but she also delivers the message in a landscape ’... Next campaign a success that I could find were either non-related to what I really wanted to find or! Used Brandwatch ’ s a great tour guide marketing plan aimed at getting a message heard and felt Fitness with! Travel marketing campaigns of 2019 will give you ideas on how to make marketing!